A website without good content is like a pie with no filling; it’ll bring people to the shop window for a closer look, but they’ll be left disappointed and end up going to Greggs* (your competitor).
What’s the point in your customers pressing their noses against the display glass when they could be tucking into a hot, flaky, satisfying lump of meat – or vegan equivalent – and pastry?
Expect these mind-blowing analogies and much more with PAB’s bespoke content marketing services.
A content marketing strategy is there to keep your audience engaged with things they find valuable – that could be a handy how-to guide, an informative infographic for social media or a video tour of your product.
Search engines love sites which get people coming back for more – so a content marketing strategy is the perfect accompaniment to a good SEO setup (like adding mushy peas and gravy to your pie. Mmm).
Like a pie, trust doesn’t grow on trees. It needs to be crafted. Consistently producing content which your users find useful and which establishes your business as an industry leader is the way to do this online.
We’ll help you identify potential topics based on your target audience, keyword research and competitor analysis. Then you can tell us all about your areas of expertise and all the lovely nuggets of knowledge you can pass on to your visitors.
From there, we can start to flesh out a strategy and our team of writers, designers and developers can get to work on some delicious filling for the content.
Is the pie tasty? That’s the key. We’ll keep a close eye on the performance of your content campaigns to make sure they’re hitting their objectives – we can learn what works well and do more of that, then remove anything which isn’t good enough.
*disclaimer: other high-street budget bakeries are also available. Pound Bakery is better anyway.